We publish recommendations for skincare, makeup, and fashion — a space where bad information has real consequences. This page explains how we try to get it right.
How we choose what to cover
Every story on The Fashion & Beauty starts with a question we have encountered ourselves or heard repeatedly from the community. We prioritise topics where:
- there is genuine confusion in the market,
- formulation science has moved on but popular advice has not, or
- a product or trend deserves honest scrutiny rather than amplification.
We do not publish content to match a keyword, chase a trend, or fill a calendar.
What we look for in products
When we feature a product, we assess it against these criteria:
- Ingredients: we read the full INCI list and check for known irritants, fragrance concentration, and pH relevance.
- Evidence: we prefer formulations backed by peer-reviewed study or credible in-house data from the brand.
- Experience: at least one member of the editorial team has used the product for a minimum of two weeks in normal conditions before we write about it.
- Value: we ask whether the result is reproducible at the price point, and whether a cheaper alternative exists.
Sponsored posts are always labelled as such and never influence our editorial independence.
How we handle corrections
Beauty science evolves. If a post contains an error — whether a formulation change, a misattributed quote, or a price that has shifted — we update the article and note the correction at the bottom of the page. We do not delete old posts quietly.
If you spot an error, please contact us.
Who reviews our work
All health and formulation claims are reviewed by at least one editor with a background in cosmetic chemistry, dermatology, or related fields before publication. Style and trend pieces are reviewed for factual accuracy and cultural context.
Our editorial team operates independently of any brand or affiliate relationship. Affiliate links are disclosed inline and in our Terms & Conditions.