Clean Beauty
Clean beauty is not a promise — it is a proof. Every product in this section has a transparent INCI list, no parabens, no phthalates, and at least one credible third-party certification.
Certifications We Trust
Editor's Clean Picks
Certified Organic Cleanser
Soil Association certified. No parabens, no sulphates, no synthetic fragrances.
Biodegradable Serum
Plant-based actives in a fully recyclable glass ampoule. Vitamin C from acerola cherry.
Natural Deodorant Cream
Baking-soda-free, aluminium-free. Shea butter and arrowroot powder.
Mineral Sunscreen
Zinc oxide and titanium dioxide only. Reef-safe, fragrance-free, white-cast minimised.
Clean-Beauty Rules
- Read the INCI list, not the marketing headline.
- Avoid 'parfum' or 'fragrance' unless it is explicitly disclosed as natural/essential-oil blend.
- Prefer glass or aluminium packaging over virgin plastic.
- Check batch codes and expiry dates — natural products have shorter shelf lives.
Clean Beauty FAQ
Are natural products less effective?
Not necessarily. Some plant-derived actives are as evidence-backed as synthetic ones. The key is formulation quality, not ingredient origin alone.
What does 'clean' actually mean?
There is no legal definition. We define clean as: no parabens, no sulphates, no phthalates, no synthetic fragrances, and transparent INCI disclosure.
Are essential oils safe?
They are natural but not inherently safe. Citrus oils are phototoxic; wintergreen oil is toxic at high doses. Dilution and patch testing matter.
How do I verify a 'green' claim?
Look for third-party certifications. If a brand says 'green' but cannot name the certifier, treat it as marketing.